jueves, 30 de agosto de 2012

Dentsu Digital Fund invierte en Maxifier, un negocio de tecnología de publicidad online

Dentsu Digital Holdings, que invierte de forma activa en empresas digitales emergentes a través de su Dentsu Digital Investment Business Limited Partnership (también conocida como Dentsu Digital Fund), ha anunciado que ha realizado una inversión estratégica en Maxifier, líder mundial en gestión de ingresos de inventario. 

La tecnología ADMAX de Maxifier, que ha sido adoptada con éxito por las principales empresas de medios en Europa y EE.UU., incluidos Forbes, The Guardian y IPC, ofrece una exclusiva solución de optimización para aumentar la efectividad publicitaria mejorando el rendimiento de la campaña y el inventario para impulsar mayores beneficios y obtener ingresos y márgenes óptimos.

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